Pengembangan Kelompok Usaha Karupuak Lado Zea Batu Busuk melalui Inovasi Pengemasan, Pelabelan, dan Pemasaran untuk Meningkatkan Komersialisasi Produk

Development of the Karupuak Lado Zea Batu Busuk Business Group through Innovation in Packaging, Labeling, and Marketing to Enhance Product Commercialization

Authors

  • Oknovia Susanti Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia
  • Masrilayanti Masrilayanti Departemen Teknik Sipil, Universitas Andalas, Padang, Indonesia
  • Rispandi Rispandi Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia
  • Fachrul Ikhsan Ramadhan Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia
  • Muhammad Bagas Yusron Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia
  • Arsyad Mulya Rahman Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia
  • Hanif Rayhan Ashari H Departemen Teknik Mesin, Universitas Andalas, Padang, Indonesia

DOI:

https://doi.org/10.25077/jhi.v9i3.979

Keywords:

jengkol cracker, minimarket marketing, MSMEs, packaging, product labeling

Abstract

Micro, small, and medium-sized enterprises (MSMEs) play a vital role in driving economic growth and job creation at the local level, particularly through traditional food processing industries such as opak jengkol crackers the flagship product of the Karupuak Lado Zea Business Group in Batu Busuk, Padang City. Despite their significant production potential, these partners still face challenges related to basic packaging and traditional marketing methods, making it difficult for them to penetrate modern retail markets. This community service initiative aims to enhance the partners’ capacity to implement more hygienic and appealing packaging techniques, assist in designing labels that meet modern retail standards, and expand product distribution to minimarkets. The initiative was carried out using a Participatory Action Research approach through five stages: needs assessment, training, technology implementation, mentoring, and sustainability evaluation. The results of the activity showed that the partners successfully implemented packaging techniques using a heat sealer and changed the package size from small to larger, thereby increasing production capacity, as well as adopting new labels that included the ingredients, producer’s identity, and production date. shelf-life showed that the product remained fresh for up to ±1 month at room temperature without any significant decline in quality. A total of 10 group members participated in the training apply packaging and labeling techniques. Through marketing support, the jengkol crackers were successfully marketed and displayed at the Berkah Mart minimarket in Kapalo Koto, with sales doubling compared to before the activity, indicating that the product was accepted by modern retail outlets.

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Published

30-09-2026

How to Cite

Susanti, O., Masrilayanti, M., Rispandi, R., Ramadhan, F. I., Yusron, M. B., Rahman, A. M., & Hanif Rayhan Ashari H. (2026). Pengembangan Kelompok Usaha Karupuak Lado Zea Batu Busuk melalui Inovasi Pengemasan, Pelabelan, dan Pemasaran untuk Meningkatkan Komersialisasi Produk: Development of the Karupuak Lado Zea Batu Busuk Business Group through Innovation in Packaging, Labeling, and Marketing to Enhance Product Commercialization. Jurnal Hilirisasi IPTEKS, 9(3), 167–180. https://doi.org/10.25077/jhi.v9i3.979

Issue

Vol. 9 No. 3 (2026)

Section

Articles

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Copyright (c) 2026 Oknovia Susanti, Masrilayanti Masrilayanti, Rispandi Rispandi, Fachrul Ikhsan Ramadhan, Muhammad Bagas Yusron, Arsyad Mulya Rahman, Hanif Rayhan Ashari H

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