PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK

Authors

  • Ratni Prima Lita Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Sanda Patrisia Komalasari Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Budi Rahmadya Fakultas Teknologi Informasi Universitas Andalas
  • Yanti Yanti Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Rida Rahim Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Suziana Suziana Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Eri Besra Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Laura Amelia Triani Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Rita Rahayu Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Verinita Verinita Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Rahmi Fahmy Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Vera Pujani Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Wardah Awwalin Saldi Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Meuthia Meuthia Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Husnul Khatimah Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Muhammad Dzakwan El Harits Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Tama Aulia Syafira Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Dellani Mutia Sari Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Nurul Hakimi Fakultas Ekonomi dan Bisnis Universitas Andalas
  • Fanessa Fanessa Fakultas Ekonomi dan Bisnis Universitas Andalas

DOI:

https://doi.org/10.25077/jhi.v7i3.817

Keywords:

inovasi, desain digital, tenun songket, adobe illustrator.

Abstract

This community service activity aims to enhance the quality and innovation of Tenun Songket Berkah designs in Nagari Sungai Janiah, Solok Regency, through digital design training using Adobe Illustrator. The program was held on July 27, 2024, at the Tenun Songket Berkah micro-enterprise, employing various methods such as training, hands-on practice, and mentoring. The primary goal of this activity is to introduce digital design techniques that can develop traditional tenun motifs to be more innovative, modern, and appealing to both local and international markets. The implementation methods included intensive training on the use of Adobe Illustrator, practical sessions on creating digital-based tenun motifs, and ongoing mentoring to develop unique and creative designs. Participants were trained to optimize the use of this software to create complex and detailed motifs, which were then integrated into the production process. The results of the activity showed a significant improvement in the participants' ability to use Adobe Illustrator for designing tenun motifs, positively impacting the quality, variety, and added value of the products. A total of 10 new motifs were successfully created, marketed, and registered as Intellectual Property Rights (IPR), strengthening the position of the micro-enterprise in the market. In conclusion, this training proved effective in fostering innovation in the Tenun Songket Berkah industry, enhancing human resource skills, and expanding the market reach. It is recommended to continue with advanced training in product design and digital marketing to maintain and enhance the competitiveness of the products in the global market.

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Published

30-09-2024

How to Cite

Lita, R. P., Komalasari, S. P., Rahmadya, B., Yanti, Y., Rahim, R., Suziana, S., … Fanessa, F. (2024). PELATIHAN INOVASI TENUN MELALUI DESAIN DIGITAL UNTUK PENINGKATAN KUALITAS TENUN PADA SONGKET BERKAH NAGARI SUNGAI JANIAH KABUPATEN SOLOK. Jurnal Hilirisasi IPTEKS, 7(3), 371–378. https://doi.org/10.25077/jhi.v7i3.817

Issue

Vol. 7 No. 3 (2024)

Section

Articles

License

Copyright (c) 2024 Ratni Prima Lita, Sanda Patrisia Komalasari, Budi Rahmadya, Yanti Yanti, Rida Rahim, Suziana Suziana, Eri Besra, Laura Amelia Triani, Rita Rahayu, Verinita Verinita, Rahmi Fahmy, Vera Pujani, Wardah Awwalin Saldi, Meuthia Meuthia, Husnul Khatimah, Muhammad Dzakwan El Harits, Tama Aulia Syafira, Dellani Mutia Sari, Nurul Hakimi, Fanessa Fanessa

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